( LA VIE EDITION )
Journey through La Vie Spring 2017 with Rebecca, from the inspiration behind the campaign to her very personal connection with the collection.
A Free Spirit
“There’s a feeling of freedom I associate with those clothes. Growing up in New
Zealand, my mum dressed me in lots of broderie anglaise and pintucks.
They weren’t precious—there was a sense of ease and adventure that’s very
much reflected in Spring.”
A Breath of Fresh Air
“The season has a very fresh, magical, light-filled look that I love.
There’s color but it’s sun filtered. Everything is a little imperfect. We
worked hard to capture that quality in every single piece.”
Capturing the Light
“The collection is very personal to me, so we were very thoughtful about
making sure everything about the campaign had the same lens. The loft
we chose was flooded with light. Our model has this natural beauty that
suited the clothes so well. It was a lovely day!”